CAMPAIGN REPORT, JOY IS BITTER

MAY 2024

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OVERVIEW

The movie “JOY IS BITTER” features an inspiring story of Joy, a young girl who went through a difficult childhood and how it translated to a traumatic adult life. Bringing a fresh perspective to the realities of trauma, an impact of mental health, Joy experiences a resurgence to life with her ne found faith and support from friends and therapy.

CAMPAIGN Objectives

This campaign was done to create awareness about the movie “Joy Is Bitter” that was premiered in October 2023, and is being launched on YouTube on the 18th of May, 2024.

In addition to the movie awareness, the campaign aim is to promote mental health awareness amongst Christians, as the movie is being launched in the month for Mental Health awareness.

The campaign aimed to increase the amount of subscribers & views on the church’s YouTube channel.

STRATEGIES/TARTICS USED

1

Made use of RCCG, Chapel of His Glory & The Sanctified_COHG social media platforms and community members in promoting the movie.

2

Hosted a virtual event on Mental Health awareness with mental health coach- Mrs Deborah Ojo and LadyMay

3

Running paid social media adverts.

4

Collaborated with gospel Macro & Micro influencers such as Leke Adeboye, Ayo Bello, & LadyMay to promote the movie amongst their community members

1000 +
ACCOUNTS REACH RATE ACHIEVED
100 +
ACCOUNTS ENGAGED
0 +
ADDITIONAL FOLLOWERS ACHIEVED
0 +
YOUTUBE VIEWS ACHIEVED

BEST PERFORMING POSTS

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1

BEST PERFORMING REELS

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