May-July 2024

Campaign Report Bradford African Festival of Art.

About BAFA
 

OVERVIEW

The Bradford African Festival of Arts is poised to celebrate the richness of African culture whilst also boosting the local economy by attracting visitors and promoting tourism. The event features a dynamic marketplace showcasing authentic African crafts, textiles, and culinary delights, creating opportunities for local businesses and artisans to thrive.

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CAMPAIGN OBJECTIVES

CREATE AWARENESS

This campaign was done to create awareness on the debut event “BAFA 2024” held on July 19-20, 2024

Boost Local Economy

In addition to creating awareness, this campaign aimed at boosting local economy. Hence, market stalls were provided for vendors who wanted to promote their brands at the event.

Promote Cultural Engagement

This campaign aimed at bringing Africans in the UK, (most especially West Yorkshire) together to promote the beauty of African culture through dance, music, fashion, art and food.

STRATEGIES USED

Billboard Campaign

To create awareness, a billboard campaign was displayed at the City Centre in Bradford, UK.

Social Media

Instagram and Facebook was effectively used to promote the event.

Press Release

Platforms such as BCB Radio, Nigerian Tribune, The Nation, BBC, and Telegraph & Argus were utilized to promote BAFA 2024.

Physical Marketing

The BAFA team carried out weekly physical marketing at African-dominated churches, shops, and high-traffic areas.

SOCIAL MEDIA REPORT INSTAGRAM

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Accounts Reached on Instagram

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Accounts Engaged on Instagram

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Additional Followers

Instagram Best Performing Post

Accounts reached based on impressions, engagement and profile visit.

SOCIAL MEDIA REPORT FACEBOOK

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Accounts Reached on Facebook

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Accounts Engaged on Facebook

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Additional Followers

Facebook Best Performing Post

Accounts reached based on impressions, engagement and profile visit.

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